![]() ![]() The aim of the video was to communicate the importance of saving through our spending habits and how they differed from our dads’. ![]() We did a vox pop video for our client, Sundaram Mutual, for Father’s day that everyone in our target audience would be able to relate to. It is a creative way of bringing research to life by producing compelling video content. People’s opinions and views on a topic can vary, making vox pop videos more relatable and memorable. This provides for a very organic form of advertising as we get to hear people’s unfiltered thoughts on the topic discussed. Vox pop videos help voice the opinions of people in society. The video garnered over 2.5 lakh views across platforms with 3.1K comments and 400+ shares. This was also one of the most trending vernacular vox-pop videos of 2018. “Diwali Ke Asli hero Kaun hai?” was promoted on all the major social networking channels of Ashok Leyland with the hashtag #YehDiwaliBadiNirali. This sparked a conversation about the people who worked on Diwali and how they deserve to be celebrated as well. We used this opportunity to remind them of truck drivers who deliver the gifts and sweets across the country to make sure everyone has a great holiday. People shared their thoughts on what the festival meant to them- they talked about the sweets and gifts that bring meaning to the holiday. To do this, we asked people what they did to celebrate the holiday. To break through the clutter, we used a vox pop video to highlight the important role truck drivers play on this festival. Not only does this give the company a unique name but it also encourages conversations about issues that people would not have normally thought of.įor Diwali, we steered clear of the usual celebratory videos for our client Ashok Leyland. People’s opinions on certain topics can help spark a conversation about an important issue or event. Vox pops are great not only for getting insightful and relevant comments from users but it also helps a brand curate original content. You can gain a quick and creative piece of content at a minimal cost. A mic, camera and quirky set of questions are all you need for production. Vox pops, on the other hand, have little to no costs and are a budget-friendly option for new or growing companies. Moreover, shooting a video with a studio setup will also result in a lot of overhead costs as they may include travel and sourcing actors. However, the production costs involved in creating a video can often weigh you down and curb your creativity. They do exceptionally well on both YouTube and social media channels as they have a personal connection with the target audience. The video was promoted on Facebook and achieved high organic views and engagement. The vox pop helped communicate FundsIndia’s message of the importance of investing early to reap the benefits in the future. Based on people’s answers the interviewer raised awareness towards the use of the internet to invest money in a SIP or mutual fund. We received a variety of answers from browsing social media, to paying bills and booking tickets for entertainment. The theme of the vox pop was centred around what people do on their phones all day. Last year, we created a vox pop for our client FundsIndia. What better way to reach the public, than through the public? Vox pops are your best weapon of choice in this context since they showcase people’s opinions on a broad topic and allow the brand to convey a strong message through people’s answers. It is safe to say that showcasing the USP of your brand in an interesting and insightful manner is the primary objective of every video campaign. It is also an incredibly effective way to communicate the brand’s USP while triggering a conversation among people on an important topic. It provides real-life original content on popular opinions that the audience can often relate to. ![]() One such format that is gaining popularity is vox pop. From animation to explainer videos, you have plenty of options and formats to choose from. There are multiple formats that a brand can try out when it comes to video marketing. Compelling videos are undoubtedly the best way to grab the attention of your target group and elevate the image of your brand. What was the last post you engaged with on Social Media? If your answer begins with the phrase “ A video on… ”, then you are among the 80% of Internet users who engage with this popular format of content on a daily basis. ![]()
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